My Dentist Branding Brief

Project Overview

Develop a comprehensive brand identity for My Dentist, a major dental care provider in the UK, to strengthen its market position and enhance patient trust and loyalty.

Objectives

1. Establish a distinctive and professional brand identity

2. Increase brand recognition across the UK

3. Improve patient engagement and loyalty

4. Align internal culture with brand values

Target Audience

• Primary: UK residents aged 25-65 seeking regular dental care

• Secondary: Families with children, elderly patients, professionals

Key Messages

1. Nationwide accessibility with local care

2. Commitment to patient comfort and advanced technology

3. Comprehensive dental services under one roof

Deliverables

1. Brand strategy document

2. Visual identity package (logo, color palette, typography)

3. Brand guidelines

4. Website redesign

5. Social media strategy

6. Internal branding materials

Timeline

• Research and Discovery: 2 weeks

• Strategy Development: 3 weeks

• Design and Creation: 4 weeks

• Implementation and Launch: 3 weeks

  
  

Success Metrics

• Increase in brand recognition (measured by surveys)

• Growth in patient numbers and retention rates

• Improved patient satisfaction scores

• Increased engagement on digital platforms